Growth Engine for
Cultural Organisations

Preserving culture and making it available worldwide

We support the cultural sector by offering advanced tools and exclusive technologies to help organisations create engaging cultural experiences and share their stories with the world.

Products, Programmes, and Tools for Cultural Organisations

Google Cultural Institute Platform

Is the home to the Art Project, History and World Wonders. Our partner organisations manage their own branded landing pages which feature collection assets, 360° panoramic tours, and expertly curated exhibitions.

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Management & Publishing System

With a single system partners control and manage their digital assets and data, build and publish beautiful online exhibitions to their own website, the Cultural Institute platform, mobile app, Chrome browser, Chromecast, and Cardboard.

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Digitization Technology

From the Opéra de Paris to the Pergamon Museum, partners use our special technologies to showcase artifacts and sites like never before. With specialized Street View tools they have created 360° virtual tours enabling viewers to jump from gallery interiors to high-resolution images of artworks.

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Outreach and Education Programs

Our robust activities and events include the educational Art Talks, a live-streaming video program, featuring cultural expert on diverse topics, and responding to audience questions.

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The Lab at the Cultural Institute

At the Lab in Paris tech and creative communities collaborate, share ideas and discover new ways to experience art and culture. We welcome experts, creatives, curators, artists, designers and educators to help craft new bridges between tech and culture.

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1000+ organisations

We partner with more than 1000 cultural organisations in more than 70 countries to display over 190,000 artworks, over 6 million photos, videos, manuscripts and documents, as well as 1,500 online exhibitions on art, culture and history.

Explore our other activities

Support from has enabled Apps for Good to invest heavily in our own technology, meaning we can scale our programme both sustainably and with quality. Since 2013, our student community has grown from 6,000 to 25,000 and our impact deepened as we expand our reach across the whole of the UK as well as internationally.Debbie Forster, Co-CEO, Apps for Good

Growth Engine
for Non-profits

Through our programmes, products and employees, we help non-profits scale solutions to big challenges, find new donors and volunteers, and get supporters to take action.

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Growth Engine
for Education

Making education equally possible for everyone, anywhere.

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